Strategies used in Digital Marketing

Want to Drive More Traffic To Your Business? Take a look at Digital Marketing

That’s why digital marketing matters, it is where the attention is. Taking for instance passengers in a vehicle, when you take a close look and observe, you notice that the majority of them do not even look at the road, they are busy on their phones almost throughout their journey, this clearly shows that the more traditional methods of advertising like static billboards are becoming obsolete and therefore do not have a future.

Digital marketing is vital for your business and brand awareness. It seems like every other brand has a website. And if they don’t, they at least have a social media presence or digital ad strategy. Digital marketing has so many options and strategies associated with it, you can get creative and experiment with a variety of marketing tactics on a budget. With digital marketing, you can also use tools like analytics dashboards to monitor the success and ROI of your campaigns more than you could with traditional promotional content — such as a billboard or print ad. Unlike most offline marketing efforts, digital marketing allows one to see accurate results in real-time. If you’ve ever put an advert in a newspaper, you’ll know how difficult it is to estimate how many people actually flipped to that page and paid attention to your ad. There’s no surefire way to know if that ad was responsible for any sales at all.

Any marketing tool used online is a digital marketing asset. There are many such assets at your disposal, some of which include:- Your website, Branded assets (logos, icons, acronyms, etc), Video content (video ads, product demos, etc), Images (infographics, product shots, company photos, etc), Written content (blog posts, eBooks, product descriptions, testimonials, etc), Online products or tools (SaaS, calculators, interactive content, etc), Reviews, Social media pages, among others.

The list of digital marketing strategies is constantly evolving, but here are some of the strategies most businesses are using:

Search Engine Optimization (SEO)
This is the process of optimizing your website to “rank” higher in search engine results pages, thereby increasing the amount of organic (or free) traffic your website receives. The channels that benefit from SEO include websites, blogs, and infographics. The main approaches are on-page SEO, Off-page SEO, and Technical SEO

Content Marketing
A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. Regardless of what type of marketing tactics are used, content marketing should be part of the process, not something separate. Quality content is part of all forms of marketing from SEO, Social Media Marketing, PPC, etc.

Social Media Marketing and Paid Social Media Advertising
Like SEO, social media marketing is the free, organic way to use social media platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Snapchat to market your business. And, just like SEO, organically marketing your business on social media takes a lot more time and effort, but in the long run, it can deliver much cheaper results. While Paid Social Media Advertising involves running ads on these social media sites. Paid social media advertising is great for building awareness with audiences that might not be aware that your business, product, or service exists.

Pay Per Click (PPC) 
A model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically

Affiliate Marketing
This is the process of earning a commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others, and earn a piece of the profit for each sale that you make.

Native Advertising
Native advertising is the use of paid ads that match the look, feel, and function of the media format in which they appear. Native ads are often found in social media feeds, or as recommended content on a web page. Unlike display ads or banner ads, native ads don’t really look like ads. They look like part of the editorial flow of the page. The key to native advertising is that it is non-disruptive – it exposes the reader to advertising content without sticking out like a sore thumb

Marketing Automation
Marketing automation is all about using software to automate marketing activities. Many marketing departments automate repetitive tasks such as email marketing, social media posting, and even ad campaigns — not just for the sake of efficiency, but so they can provide a more personalized experience for their customers. The technology of marketing automation makes these tasks easier.

Email Marketing
This is a digital marketing strategy based on sending emails and developing relationships with prospects and customers. An effective email marketing strategy convert prospects into customers and turn first time buyers into recurring customers. One advantage of email marketing is that you can automate the entire process.

Online PR
Online PR (online public relations) is the public relations work of communicators via available online communication channels (and also communication tools). In addition to the online pages of classic media, these channels include social media, blogs, and websites.

Incidentally, If you need digital marketing (or need to up your digital marketing game), but you’d like some help identifying the right approach, let us know here in the comments! We love helping businesses grow with digital marketing.